Cookie Policy

Our website uses cookies and equivalent technologies such as tags, SDKs and pixels to collect information and to distinguish you from other users of our website. This helps us to provide you with the best possible experience when you browse our website and allows us to improve our website. Some of these cookies are required in order for you to be able to use the website; others are optional and you can revoke your consent to these in the manner described in the “Managing Cookies” section below and by making use of the cookie preference management tool linked below.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or other mobile/handheld device. Cookies contain information that is transferred to your computer’s hard drive. They are used to recall your information/preferences when your computer or other device accesses our website.

We also place cookies on your device when you interact with website technologies from third party providers, such as scripts, pixels and tags, which we integrate on our website for advertising purposes. For example, the Facebook pixel (and cookies) and YouTube cookies collect data that help us (1) track conversions from ads; (2) optimise ads; (3) build targeted audiences for future ads; and (4) remarket to people who have already taken some kind of action on our website and/or ads.

What Information is Collected?

Some cookies and equivalent technologies gather information about browsing and purchasing practices of users who access this website via the same computer, mobile/handheld device. They gather information such as products purchased, pages viewed and the customer journey as it navigates the website. Our cookies and equivalent technologies do not store or record confidential information such as your name, address or payment information. We use encrypted information gathered from cookies and equivalent technologies to improve the experience of our customers on our website.

Benefits of cookies and equivalent technologies

We believe that the use of cookies on our website enhances our users’ experience on our website. For example, we use cookies and equivalent technologies to:

  • remember your settings next time you visit our website, which will save you time when signing in and prevent you from having to provide the same information over again;
  • understand and analyse data to improve the quality of our website, for example, when we see that a particular toy has an increasing number of views, we can make it more prominent on our website;
  • provide improved customer service support, resolve issues for you and update the website to prevent similar problems for other users;
  • enable features such as our chat feature, customer support, YouTube integration and rich content and customer reviews to work better;
  • identify your location so that we can automatically suggest your nearest store; and
  • provide you (with the assistance of our third party service providers such as Google, Facebook and YouTube etc.) with relevant advertising and/or prevent you from overexposure to the same advertisements.

What cookies do kimi use?

Session cookies v. persistent cookies

We use (i) session cookies and (ii) persistent cookies. Session cookies only last for the duration of your session (usually the current visit to our website). Persistent cookies help us identify you as a previous visitor to our website, so it is easier to interact with you and help you shopping.

First party cookies v. third party cookies

Some cookies we use are known as first party cookies and have been created by us (or on our behalf) and are deployed to assist us in providing you services.

We also use third party cookies which have been developed and are operated by other companies e.g., Google, YouTube etc. These are described in more detail below however you will need to visit the websites of those third parties to find out more on how they use these cookies and their respective privacy practices. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

The different types of cookies

We use the following types of cookies and equivalent technologies on our website:

  • Mandatory/Strictly necessary cookies and equivalent technologies: These cookies do not require your consent and are required for the operation of our website. We rely on our legitimate interest in running our business to use these cookies. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical and Performance cookies and equivalent technologies: These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These also allow us to track the customer journey and identify and resolve any issues. They also identify which pages are the least and most popular on the website. Some of these are provided and operated by third party service providers whose details are set out below. See Cookies Details
  • Functionality cookies and equivalent technologies: These cookies are used to recognise you when you return to our website and provide enhanced functionality and personalisation. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Some of these are provided and operated by third party service providers whose details are set out below. See Cookies Details
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose who process this information on our behalf. Some of these cookies are provided and operated by third party service providers whose details are set out below. This data enables us and/or our partners to advertise our products on other websites, based on your visits to our website; combine and optimise our information so that the Smyths Toys online advertisements you see are relevant to you and your interests. These cookies may also be used by our partners to create profiles so that they can show you relevant ads on other websites and create lookalike audiences. They also make it possible to limit the number of times an ad is shown to you, to avoid over-exposure and user annoyance. We may also use this data to conduct customer research surveys or satisfaction surveys. See Cookies Details

Managing Cookies

Please note: Our website use cookies for technical functionality. If all cookies are disabled on your computer or device, you’ll still be able to browse but you will not be able to add products to your basket nor complete a purchase.

If you’re not satisfied with the way that we use cookies then you could choose to:

  • Manage your cookie preferences  to disable some or all cookies
  • Disable cookies on your computer or device;
  • Delete our cookies after you’ve visited our website; or
  • Use your browser’s anonymous setting. This is called ‘Incognito’ in Chrome, ‘In Private’ for Internet Explorer, ‘Private Browsing’ in Firefox and Safari.

Please see links below on how to manage your cookies: